Bloome
As a dissertation project for my master in Visual and Innovation Design I designed a toolbox to take care of your mental well-being. The will was to solve a problem inherent in the lack of care towards people's mental well-being.
Date
July 2021
Role
Art Direction, Brand Design, Packaging Design
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The Challenge
LACK OF EDUCATION TOWARDS TAKING CARE OF ONE’S MENTAL WELL-BEING AND TOOLS FOR MAINTENANCE. PHYSICAL HEALTH IS CONSIDERED MORE IMPORTANT THAN MENTAL HEALTH. WHY?
The Research
DEVELOPING ONLINE PRESENCES WHERE THE SOPHISTICATION OF VISUAL DESIGN MEETS THE CALCULATED SCIENCE OF PRODUCT SELLINA QUESTIONNAIRE WAS ADMINISTERED TO 180 PEOPLE IN THE AGE GROUPS BETWEEN 20 AND 65+ YEARS. THE QUESTIONS WERE BOTH GENERAL AND ORGANIZED INTO THE 6 IDENTIFIED WELL-BEING AREAS.
The Solution
OFFER TOOLS, PHYSICAL AND DIGITAL, THAT HELP THE PERSON IN THE AWARENESS AND IMPORTANCE OF TAKING CARE OF THEIR MENTAL WELL-BEING, WHICH IS NOT ABSENCE OF AILMENTS BUT AN OPTIMAL CONDITION FOR LIVING A PEACEFUL LIFE IN ALL ITS ASPECTS.
